Experimental Design & A/B Testing: Structuring Rigorous Scientific Tests to Measure Product Feature Impact on User Retention and Conversion
Every day product teams have to make decisions on issues such as features, layouts, copy, pricing, and user flows. If there is no systematic method for assessing these decisions, they depend on their intuition, which is generally not reliable. By using experimental design and A/B testing, a disciplined approach can be obtained for determining whether … Read more